William Edlund understands that your privacy is important to you. We are committed to protecting the privacy of your personally identifiable information when you use this website. This privacy policy tells you how we protect and use information that we collect from you. By using this website, you agree to the terms and conditions described in the most recent version of this Privacy Policy. You should also read our Terms of Use to understand the general rules governing your use of this website, and any additional terms and conditions that may apply when you access particular services or materials on certain areas of this website. “We”, ‘our’ means William Edlund and its affiliates. “You”, ‘your’, ‘visitor’ or ‘user’ means the person visiting this website.
 
 
PERSONAL AND NON-PERSONAL INFORMATION
 
Our privacy policy identifies how we treat your personal and non-personal information.
 
 
WHAT IS NON-PERSONAL INFORMATION AND HOW IS IT COLLECTED AND USED?
 
Non-personal information is information that cannot identify you. If you visit this website to read information, such as information about one of our services, we may collect certain non-personal information about you from your computer's browser. Because non-personal information cannot identify you or be linked to you in any way, there are no restrictions on how we can use or share non-personal information. What is personal information and how is it collected? Personal information is information that identifies you as an individual, such as your name, postal address, e-mail address, telephone number and fax number. We may collect personal information from you in a variety of ways: - When you submit an application or other form to us - When you complete a transaction with us, our affiliates or others - When we collect information about you to support a transaction, such as credit card information - At certain points on this website, you have the opportunity to send us personal information about yourself, to opt-in to receive specific information, to purchase access to one of our products or services, or to participate in an activity.
 
 
ARE COOKIES OR OTHER TECHNOLOGIES USED TO COLLECT PERSONAL DATA?
 
Yes, we may use cookies and related technologies, such as web beacons, to collect information on our website. A cookie is a text file placed on your hard disk by a website server. Cookies cannot be used to run programs or deliver viruses to your computer. Cookies are uniquely assigned to you and can only be read by a web server in the domain that issued the cookie to you. One of the main purposes of cookies is to provide a convenience feature to save time. The purpose of a cookie is to tell the web server that you have returned to a particular page. For example, if you register with us, a cookie helps William Edlund to recall your specific information on subsequent visits. This simplifies the process of recording your personal information, such as billing addresses, shipping addresses, and so on. When you return to the same William Edlund Web site, the information you previously provided can be retrieved, so you can easily use the William Edlund features that you customized. A web beacon is a small graphic image that allows the party setting the web beacon to monitor and collect certain information about the viewer of the web page, web-based document or email, such as the type of browser requesting the web beacon, the IP address of the computer to which the web beacon is sent, and the time at which the web beacon was viewed. Web beacons can be very small and invisible to the user, but in general, any electronic image displayed as part of a web page or email, including HTML-based content, can serve as a web beacon. We may use web beacons to count visitors to the web pages on the Site or to monitor how our users navigate the Site, and we may include web beacons in emails to count how many sent messages were actually opened, acted upon, or forwarded.
 
Third-party service providers may also use cookies on our website. For example, we may contract with third parties who use cookies on our website to track and analyze anonymous usage and volume statistical information from our visitors and members. Such information is shared externally only on an anonymous, aggregated basis. These third parties use persistent cookies to help us improve the visitor experience, to manage the content of our website and to track visitor behavior. We may also contract with a third party to send emails to our registered [users/members].
 
To help measure and improve the effectiveness of our email communications, the third party sets cookies. Any data collected by this third party on behalf of William Edlund is used only by or on behalf of William Edlund and is shared externally only on an anonymous, aggregated basis. Occasionally, we may allow third parties to post advertisements on our website, and these third-party advertisements may include a cookie or web beacon used by the third party. This Privacy Policy does not cover the use of information collected from you by third-party ad servers. We do not control cookies in such third-party ads, and you should check the privacy policies of those advertisers and/or ad services to learn more about their use of cookies and other technologies before linking to an ad. We do not share your personal information with these companies, but these companies may use information about your visits to this and other websites to provide advertisements on this website and other websites about goods and services that may be of interest to you, and they may share your personal information that you provide to them with others.
 
You have the option to accept or reject cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. If you choose to decline cookies, you may not be able to fully experience the interactive features of the William Edlund websites you visit.
 
 
HOW DOES WILLIAM EDLUND USE PERSONAL INFORMATION?
 
William Edlund may retain and use personal information we collect from or about you to provide you with access to this website or other products or services, to respond to your requests, to bill you for products/services you purchased and to provide ongoing service and support, to contact you with information that may be of interest to you, including information about products and services from us and others, or ask for your opinion about our products or the products of others, for record keeping and analytical purposes, and to research, develop and improve programs, products, services and content.
 
Personal data collected online may be combined with information you provide to us through other sources We may also remove your personal identifiers (your name, email address, social security number, etc.). In this case, you would no longer be identified as a single unique individual. Once we de-identify information, it is non-personal information and we may treat it as other non-personal information. Finally, we may use your personal information to protect our rights or property, or to protect someone's health, safety or welfare, and to comply with a law or regulation, court order or other legal process.
 
 
DOES WILLIAM EDLUND SHARE PERSONAL INFORMATION WITH OTHERS?
 
We will not share your personal information collected from this website with an unaffiliated third party without your permission, except as set forth in this Privacy Policy. In the normal course of business, we may share certain personal information with companies that we engage to perform services or functions on our behalf. In all cases where we share your personal information with a third party for the purpose of providing a service to us, we will not allow them to retain, disclose or use your information with others except for the purpose of providing the services we asked them to provide.
 
We will not sell, trade, or disclose your personal information, except in connection with a corporate sale, merger, dissolution, or acquisition. For certain types of transactions, in addition to our direct collection of information, our third-party service providers (such as credit card companies, clearinghouses, and banks) who may provide such services as credit, insurance, and escrow services may collect personal information directly from you to assist you with your transaction. We do not control how these third parties use such information, but we ask them to disclose how they use your personal information before they collect it.
If you submit a review for a third party (person or business) using our Facebook Fan Review Application, during the submission process we ask for your permission to collect your basic information (such as name and email address) which we then share with the third party for whom you submit the review. We may be legally compelled to disclose your personal information in response to a court order, subpoena, search warrant, law or regulation.
 
We may cooperate with law enforcement authorities to investigate and prosecute site visitors who violate our rules or engage in behavior that is harmful to other visitors (or illegal). We may disclose your personal information to third parties if we believe that disclosure is necessary to protect our rights or property, protect someone's health, safety or welfare, or to comply with a law or regulation, court order or other legal process. As discussed in the section on cookies and other technologies, we may from time to time allow a third party to serve ads on this website.
 
If you share information with the advertiser, including by clicking on their ads, this Privacy Policy does not control the advertiser's use of your personal information, and you should check the privacy policies of those advertisers and/or ad services to learn about their use of cookies and other technologies before linking to an ad.
 
 
HOW IS PERSONAL INFORMATION USED FOR COMMUNICATION?
 
We may contact you periodically by email, postal mail or telephone to provide information about programs, products, services and content that may be of interest to you. In addition, some of the features of this website allow you to communicate with us using an online form. If your communication requires a response from us, we may send you a response via email. The email response or confirmation may contain your personal data. We cannot guarantee that our emails to you will be secure from unauthorized interception.
 
 
HOW IS PERSONAL INFORMATION PROTECTED?
 
We have implemented generally accepted standards of technology and operational security to protect personally identifiable information from loss, misuse, alteration or destruction. Only authorized personnel and third-party vendors have access to your personal information, and these employees and vendors are required to treat this information confidentially. Despite these precautions, we cannot guarantee that unauthorized persons will not gain access to your personal data.
 
 
LINKS
 
This website contains links to other websites which provide information that we consider to be of interest. William Edlund is not responsible for the privacy practices or the content of such websites.
 
 
PUBLIC DISCUSSIONS
 
This website may contain public discussions on various topics related to business valuation. Please note that any information you post in these discussions will become public, so please do not post sensitive information in the public discussions. When you make information public online, that information may be collected and used by others. We are not responsible for any actions or policies of third parties that collect information users disclose in such forums on the Site. William Edlund neither agrees nor disagrees with anything posted on the discussion forum. Please also remember that you must follow our other posted policies regarding postings on our public forums.
 
 
HOW CAN A USER ACCESS, CHANGE AND/OR DELETE PERSONAL INFORMATION?
 
You can access, correct, update and/or delete any personally identifiable information that you provide to the Site. You can also unsubscribe from mailing lists or registrations on the site. To do so, either follow the instructions on the page of the website where you have provided such information or subscribed or registered or contact us at william@williamedlund.com
 
 
CHILDREN'S PRIVACY
 
William Edlund will not knowingly collect any personal information (such as a child's name or e-mail address) from children under the age of 13. If you believe that we have collected personal information from a child under 13, please contact us.
 
 
CHANGES
 
William Edlund reserves the right to change this statement at any time. Any changes to this Privacy Policy will be set forth in this section, and if such changes are material, a notice will be included on the home page of the Site for a period of time. If you have any questions about privacy on websites operated by William Edlund or about our website practices, please contact us at: william@williamedlund.se